Le coq sportif – over a century of sporting quality and style

From a humble hosiery store opened 130 years ago by a man with a fierce passion for sports, to one of the world’s most prestigious brands renowned for its clothing, footwear and sporting equipment, le coq sportif proudly celebrates over a century of sporting quality style.

The Cross Trainer - Le Coq Sportif - Wommen on Stairs

As a brand that has outfitted heroes like Arthur Ashe, the first black man to win the Wimbledon Men’s Final in 1975; Yannick Noah, the first Frenchman to win the French Open in 1983; and the Senegal Lion’s soccer team as they spectacularly beat titleholder France in the 2002 Soccer World Cup, to name a few, le coq sportif has always recognised that only the highest quality products are good enough for those driven individuals committed to the ultimate outcome and who are determined to make a statement.

Ashe Lifts Trophy
Photo Cred: David Ashdown/Keystone/Getty Images

Le coq sportif’s commitment to quality and naturally sophisticated French-inspired style extend to its everyday essential apparel, cap and bag ranges. While remaining true to its French heritage and roots, the brand’s tapparel and accessories are designed with the sophisticated taste and preferences of South African consumers in mind and are made with only the highest quality fabrics and raw materials.

The result of this commitment to quality and focus on locally-inspired design, is a range of premium products that are effortlessly stylish and tailored to your unique urban lifestyle.

Do you think that le coq sportif complements your exceptional urbane style? Shop The Cross Trainer’s Provencale range online here or visit your nearest The Cross Trainer store to check out their apparel and accessories 

Find out more about le coq sportif here.